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Buzzfeed reports today that a response to one of its Freedom of Information requests has revealed that in the nine months between April 2013 and January 2014, the DWP spent £31,064.52 on its channel, during which time 33 videos were made. That’s roughly £940 per video.
According to BuzzFeed, this 30 grand figure only covers the production costs, and doesn’t include the “small in-house team” that runs the channel from its offices.
BuzzFeed estimates that £31,000 is enough to get 75 young people onto the government's Help to Work scheme. Maybe some young talent might be useful in the DWP's social media department.
Read the story in the New Statesman
